Founder Janneke Nijmeijer:
As an anthropology student I saw the increase of products with a more sustainable and humane production chain. Nowadays we can buy slave free chocolate, fair trade coffee and slow fashion. Simultaneously I experienced the normalization of recreational drug use within my personal life. These parallel phenomena made me wonder: how fair trade is the drugs we consume? I started studying the consequences of cocaine trade for societies that are involved in the production chain. The crime, violence, corruption and ecological destruction that derive from the War on Drugs-policy motivated me to rethink the global vision on tackling cocaine trade. As consumption is here to stay, why shouldn’t we consider fair trade drugs?
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